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Tags: Innovation

Throwback Thursday: Cardboard…Packaging an Experience

Today, Volvo announced that they will be using Google Cardboard as part of their new vehicle launch campaign (https://www.media.volvocars.com/us/en-us/media/pressreleases/154381/volvo-is-first-automotive-brand-to-use-google-cardboard). Regardless of the specific Volvo implementation, we see this as great news. It has the potential to take a “connected experience” to the masses. The campaign has some room to grow, of course. Some ideas that […]

Posted by Gregg Garrett

Throwback Thursday: Idea Spawning

Enterprise innovation leaders and entrepreneurs recognize some of the best ideas are created as derivatives of other ideas. We refer to this as “Idea Spawning”.   Similar to upstarts “pivoting” several times prior to locking in on an offering or business model that the market can appreciate, ideas often need refinement to find their real value. […]

Posted by Gregg Garrett

Can Connected Be The Strategy

Over the last few months we have been researching, analyzing, and most recently advising clients on how the connected era is driving strategic shifts in many industries.  As we continue to refine our analysis, we have started to make parts of it public. First, directed to the automotive industry,  we conducted a Webinar with Automotive […]

Posted by Gregg Garrett

Every Surface is a Screen in our Connected Life

A few weeks ago, while passing through the airport on my last trip of 2012 , I passed by a Brookstone store.  I was  enticed in by all of the gadgets.   It didn’t disappoint.   A bunch of items that I didn’t really need, but called out to me, were abundant .  Typically I take it all in and exit empty handed, but not this time.  This time I was sucked […]

Posted by Gregg Garrett

Social Media is Just the First Step

Earlier this year we agreed to write a standing column in Connected World Magazine dedicated to exploring how the emerging connected world is beginning to demand the attention of the C-level executives in established companies. For any of you that have been following our posts here, you know we are convinced that we are the […]

Posted by Gregg Garrett

Just the Tip of the Iceberg

Today Verizon announced it is purchasing Hughes Telematics for $612 Million in cash (approx premium of 176% over original share price). (Read more here: http://www.bloomberg.com/news/2012-06-01/verizon-to-acquire-hughes-telematics-for-612-million-in-cash.html) The telco market is clearly starting to signal that they want to be more than a “dumb pipe” in the “connected world”. With Sprint’s offerings they are beginning to take […]

Posted by Gregg Garrett

Mr. CIO meet Ms. CMO

Last week Deloitte announced it will be combining its “online” and its “digital” groups in May, “to challenge both the major systems integrators and digital media agencies to develop and deploy online, social, mobile and content solutions for clients” (as reported by itwire.com). This is on the heel of a Accenture making it known that […]

Posted by Gregg Garrett