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Throwback Thursday

Throwback Thursday: Pimp my Drive

Just “yesterday” automotive enthusiasts were pin striping, adding chrome, and adding lift kits to ensure everyone understood their “style”. Many remember this era as the heyday of personalization for the automotive industry. They ain’t seen nothing yet! A Glimpse of Tomorrow (not years from now)… “Good Morning Driver, You are about to pick up Mr. […]

Throwback Thursday: Cardboard…Packaging an Experience

Today, Volvo announced that they will be using Google Cardboard as part of their new vehicle launch campaign (https://www.media.volvocars.com/us/en-us/media/pressreleases/154381/volvo-is-first-automotive-brand-to-use-google-cardboard). Regardless of the specific Volvo implementation, we see this as great news. It has the potential to take a “connected experience” to the masses. The campaign has some room to grow, of course. Some ideas that […]