Throwback Thursday: Cardboard…Packaging an Experience
Today, Volvo announced that they will be using Google Cardboard as part of their new vehicle launch campaign (https://www.media.volvocars.com/us/en-us/media/pressreleases/154381/volvo-is-first-automotive-brand-to-use-google-cardboard). Regardless of the specific Volvo implementation, we see this as great news. It has the potential to take a “connected experience” to the masses. The campaign has some room to grow, of course. Some ideas that […]