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The Multiplier Effect (wsg Steve Pockross) – EP 136

THE MULTIPLIER EFFECT | Steve Pockross, CEO of Verblio, joins host Gregg Garrett to discuss how the multiplier effect has allowed him to scale marketplace businesses. Steve also highlights the intersection between the future of marketing and the future of work. Of course, Steve speaks about his Top 3, including his executive coaches, Mark and Jodi, who help him multiply his efforts, his suite colleagues, Greg and Paul, who model honesty, and his wife, Jen, who helps him through the last 5%. And you have to hear how he hires on traits versus skills.

About Steve Pockross

Steve Pockross is the CEO of Verblio, a content creation platform that powers modern content marketers and SEO agencies. He brings more than 25 years of startup, Fortune 5000, and nonprofit experience to his role at Verblio. He has a passion for bringing humans and technology together. Steve was part of the early management team at crowdsourcing pioneer, LiveOps, and previously led five SaaS and marketing businesses. Based in Colorado, Steve enjoys ultimate frisbee, telemark skiing, hosting jazz concerts, and spending time with his two boys. Steve hostsVerblio’s own podcast, Yes, and Marketing.

Show Highlights

During this episode:

The Multiplier Effect [1:10]

Steve’s Introduction [4:43]

The “Top Three”

His executive coach, Mark [7:08]

His executive coach, Jodi [15:30]

His suite partners, Greg and Paul [19:00]

His wife, Jen [26:30]

You have to hear this…

The Future of Marketing and the Future of Work [31:15]

The Verblio Way [44:05]

Hire based on Energy [49:48]

Additional Information

Contact Steve:

Contact Gregg Garrett:

Contact CGS Advisors:


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