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Why Leaders Do What They Do (wsg Jeb Hurley) – EP 80

In this episode, Gregg speaks with Jeb Hurley, Co-Founder & CEO, Xmetryx. They discuss the importance of attempting to live life with no regrets and about the importance of teams in making transformations a reality. And of course he speaks about his top three from his spouse and cofounder to two of his favorite mentors. And you have to hear what he has learned from the Israeli military and seal teams that has driven a lot of the theory of his transformation leadership. All this and more!

About Jeb Hurley

Dr. Jeb S. Hurley is the co-founder and CEO of Xmetryx, a behavioral science-based team relationship management platform. He is insatiably curious about why people, and especially leaders, do what they do, and passionate about using behavioral science to help organizations develop more conscious leaders. Jeb’s career journey began in sales and product management. Over the past 25 years he has held GM, VP and CEO roles at companies ranging from Fortune 100 to startups. He is the author of Team Relationship Management (2019) and The One Habit (2017), along with over 70 articles on the crafting exceptional teams.

Show Highlights

Segment 1: Overview

00:46   Live with no regrets.

3:06     Introducing Jeb Hurley– Living life with action and no regrets

5:18      Jeb’s Background

Segment 2: The “Top Three”

9:10      Jeb’s “Top Three” begins with his spouse, Elena Newton who is his muse, co-founder, and confidant.

10:54   Starting a company with your wife

14:08   Using software to help close the gaps in trust in Corporate Teams.

16:52   Separating personal and business relationships.

21:23   Jeb’s “Top Three” continues with Ryan Kuder and Kendra Dixon who were sounding boards and mentors during the startup process.

24:47   Characteristics of a good mentor.

27:59   Jeb’s “Top Three” continues with David Mandell who turns the concept into a narrative and a story that is impactful.

29:19   Helping CEOs and Founders through the early days.

Segment 3: Transforming the Individual or the Organization

30:09   Transforming your message to get funding.

31:56   Developing your customer story.

35:40   Transforming your leadership style-common attributes of exceptional leaders.

37:22   Creating a transformational team.

41:57   New team structures-Hybrid teams.

43:05   Working with multi-time zoned teams: Eliminating communication friction.

48:18   Making sure unconscious biases don’t get in the way of your leadership.

Section 4: Wrapping Up

49:29   Closing thoughts: making the work environment inclusive.

50:57   Stay in touch with Jeb via LinkedIn!

Additional Information

Contact Jeb Hurley:

Contact Gregg Garrett:

Contact CGS Advisors:


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